This logo will make it easier for any company to
get clients, I still think that there are not enough awareness about this
program and many companies still able to do business even without this logo,
but it is not going to take that much time before all advertisers get familiar
with this certification and refuse to deal with any company doesn't have this
certification. Also many people still thinking that PPC is something that you
can run in house, just think about it like anything else you can do but you
hire somebody else to do it for you, let us say painting, it is not hard for
you to buy some paint and brush and get some constructions from HomeDepot
before being able to paint your house, but do you think you can do the job
like an expert painter, so even if Google offers a lot of facilities to manage
adwords account, the touch of expert needed and I think you can save more
that what you spend on paying this expert.
My advice, for your pay per click management
campaign go with Google Adwords Qualified Company (Professional one)